ReformHer Club was founded by two sisters on the Gold Coast with a shared passion for movement, wellness, fashion, and creating a brand that makes women feel confident from the studio to everyday life. What started as a love for Pilates and active living quickly evolved into a vision for stylish, high-quality grip socks that combine comfort, functionality, and elevated design.

Inspired by the Gold Coast lifestyle, ReformHer Club was created for women who want to feel strong, feminine, and empowered while moving their bodies. Every collection is thoughtfully designed to bring together performance and personality from clean minimal styles to bold, playful statement pieces that make workouts feel more fun and expressive.

As women balancing busy lives, fitness, family, work, and personal growth, the sisters wanted to build more than just a sock brand. ReformHer Club is about creating a lifestyle and community centred around confidence, movement, self-care, and good energy. A brand that reminds women to show up for themselves, feel good in what they wear, and embrace wellness in a way that feels authentic and enjoyable.

More than just Pilates socks, ReformHer Club represents a modern wellness lifestyle inspired by strong women, meaningful connection, and the everyday moments that help us feel our best.